Amazon, TikTok, Target, and Walmart ad agency Reverse declining sales. Break through profit plateaus.

Clutch Top Amazon Advertising Company, Raleigh, 2026

65+ verified reviews

300+ brands since 2014

Which sounds like you?

*Growth Marketplace Action Plan

About this service

  • We find where ORGANIC sales are leaking first, whether it's lost search share, weak listings, stock gaps, or everything inbetween.
  • Listings, storefront, ads, external traffic, everything is optimized together, so new traffic converts.
  • You see what moved each week and why, in plain numbers.
  • Every change gets judged by what it can do and actually did to your profit.
  • We're incentivized to increase profit, not ad spend.
  • We find and recover money Amazon and freight carriers owe you.
  • We handle strategy and execution. Your team simply approves direction.
  • A senior strategist and dedicated team run the channels day to day.
  • One point of contact covers Amazon, Walmart, and Target, so your team isn't managing more vendors.
  • We launch Walmart, Target, and TikTok, built on experience expanding 300+ brands since 2014.
  • One strategy tailored to every marketplace, with no duplicated work.
  • Each channel gets its own budget, so it has to prove itself on its own numbers.

The brands behind the numbers

Profit-first growth across Amazon, Walmart, Target, TikTok and Shopify.

Every brand on this globe came to us with the same problem, stated differently. Increase profit.

Revenue had stalled, fees and spend had climbed, or an additional marketplace was sitting idle.

What changed was not the catalog. It was the system governing it.

Adverio
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  • Mixology logo
  • Adverio Amazon client brand logo
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  • 480% on Amazon CACrazy Dog T-Shirts logo
  • Wildflower logo
  • Macnaught logo
  • MK Supplements logo
  • JS Health logo
  • Hello Health logo
  • Karat Tea Zone logo
  • Tekk-Protek logo
  • Karat logo
  • Levtex Baby logo
  • QPS logo
  • Adverio Amazon client brand logo
  • Shoe Bond logo
  • FyterTech logo

The pattern

Why Growing Brands Stop Growing Online

If your growth has stalled, the wrong plays are usually running on top of unfixed infrastructure.

We see the same pattern in diagnostic sessions. Revenue flattens or decays. Fees climb, TACoS creeps up, and margin thins.

So the team adds more coupons and more campaigns, or hires another agency. Each vendor reports a healthy number for its own channel, and the blended number usually has no owner.

That's not a traffic problem. It's a governance problem. More spend doesn't fix a leaking system, it makes the leak more expensive.

Where profit disappears before it ever reaches your P&L

  1. Organic Sales Decline

    Leaky Listings

    A detail page that doesn't convert punishes the ad dollars running behind it. Organic rank slips and conversion trails your direct competitors.

    Amazon's AI systems, Alexa for Shopping (formerly Rufus) and Cosmo, score listings on trust and relevance. If your pages aren't built for machine-first indexing and human-first conversion, you're paying to drive traffic to a leaking bucket.

    How we fix it

    Our AACR (Agent Add-to-Cart Readiness) score shows what to fix next.

    Your forecast comes from your own search query data, not category averages, and models the share you can reach at 90 and 365 days and the cost to get there.

  2. Margin Erosion

    Profit Pulse System

    Buy Box instability, MAP erosion, and reactive discounting compress margin faster than a dashboard shows it. Without velocity bands and margin guardrails, more revenue means less profit per unit, and it gets worse the faster you scale.

    Add a second marketplace and a Walmart price move can break your Amazon Buy Box. You hear about it after it happened.

    How we fix it

    Contribution margin is read weekly by the operator who owns it, so a move gets explained while it's still small enough to act on.

    Pricing parity, inventory, and Buy Box exposure run as one system, so a Walmart or Target decision can't quietly break the Amazon shelf.

  3. Incremental Sales Measurement

    Cash Burner

    The ad report shows the sales your ads touched. It can't tell you which of those you would have made anyway.

    Ads behind low-converting pages, keywords with no margin room, and SKUs with Buy Box exposure are how six figures of budget disappears with no measurable lift.

    How we fix it

    We model incrementality before we scale spend, so budget follows net-new growth rather than revenue you were already going to earn.

    Detail page and search traffic run as separate campaigns, each with its own bid, budget, and read. Amazon offers no true placement exclusion, so the split is deliberate weighting, gated on click volume.

  4. Prioritization without Contribution

    Revenue Impact Formula

    In almost every catalog we review, 3 to 6% of SKUs generate 50% of the revenue. Another 8 to 9% generate 80%. The rest consumes bandwidth and ad budget without contributing meaningful returns.

    Dead SKUs clutter listings, dilute catalog authority, and tie up capital. Cutting isn't always the answer. Some SKUs are worth bringing back with updated content, better images, and targeted spend.

    How we fix it

    AMOS (Adverio Marketplace Operating System) and our RIF (Revenue Impact Formula) rank which SKUs deserve investment and which are quietly draining the portfolio.

    Catalog work is versioned and on a contracted cadence, so you can see what changed and when.

We're not going to promise you the biggest number in your category.We'll promise you know what moved, why, and what happens next.

We surface the first leak inside 48 hours. It's usually one specific thing, fixed before the next dollar goes in.

Show Me What's Leaking

We either find a leak or confirm you're already optimized. Either way, the findings are yours to keep.

Adverio leadership reviewing marketplace performance dashboards at the San Francisco summit
Strategists, not order-takers

The team reviewing your account every week.

Mapping account systems and reviewing marketplace performance at our San Francisco operations summit.

Your Brand Strategist leads a pod that handles up to five brands, and you meet your strategist before you sign.

Mike Danford CRO & Co-founder
Alden Wonnell CEO & Co-founder
Saket Goenka Head of Ops
San Francisco Operations Summit
Adverio Testimonials

What Our Brand Partners Say

As a growth partner managing profitable growth across Amazon, Walmart Connect, and Target Roundel,
Adverio repeatedly delivers results across all three shelves.

Named brands, named executives, on camera.

Crazy Dog T-Shirts brand partner testimonial - 480% increase in revenue
"We used several other advertisers with no real results. With Adverio, we saw a huge revenue jump. It's been a perfect partnership for me".
-Bill Kingston, CEO Crazy Dog T-Shirts

Crazy Dog T-Shirts:

  • 40% Growth on Amazon US
  • 480% Growth on Amazon CA
  • 833% Revenue Growth on Target

CDT was battling a material decline in revenue and decreasing marketshare. They tested countless solutions, including hiring and firing a number of consultancies and ad managers; none of which were able to meet or exceed their goals. Within 6 months of partnering with our team, CDT had recovered a significant double-digit percentage year-over-year loss and has since sustained a substantial double-digit year-over-year revenue & profit gain on multiple marketplaces.

Services Provided: Amazon Advertising, Amazon DSP Advertising, Google Advertising, Walmart Advertising, Conversion Rate Optimization.

Levtex Home:

  • 450% Growth on Amazon US
  • +138% Revenue Growth on Target

As a household staple for bedding solutions and bedroom decor via Big Box Retail, Levtex knew they needed to unlock eCommerce in pursuit of continued growth. Since partnering with Adverio in 2020, Levtex has grown more than 450% on Amazon, and deployed an Omni-Channel digital retail strategy to include Walmart, Target, Macy's, Kohl's, Wayfair, D2C and more.

Services Provided: Amazon DSP Advertising, Amazon Advertising, Conversion Rate Optimization, Adverio CMO, and others.

Levtex Home brand partner testimonial - 450% growth in first 3 years
"The impact of our partnership with Adverio has been remarkable, and I'm sure it's one that will continue for a long time".
-Michael Levin, CEO Levtex
Bey-Berk International brand partner testimonial - 600% growth in just 2 years
"We put a huge value on relationships and that's what really separated Adverio from the other firms out there".
-Alex Beylerian, CEO Bey-Berk International

Bey-Berk International:

  • 600% Growth on Amazon US

A family-owned business, Bey-Berk started out as a one-page, 2 SKU catalog in 1981. With wholesale and brick & mortar retail driving a majority of business, digital marketplace commerce became their next focus. Since partnering with Adverio in 2021, sales have climbed over 600% with profits intact, helping to fuel an expanding 1,800+ SKU catalog focused on corporate and retail gifting.

Services Provided: Amazon Advertising, Walmart Consulting, Conversion Rate Optimization, Catalog Management.

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Proven Marketplace Results Since 2014

Every result names the client. Since 2014, Adverio has run Amazon, Walmart and Target for brands across home, pet, apparel, automotive and food.

  • 300+ Brands since 2014
  • 350,000+ SKUs under management
  • 65+ Verified reviews
  • The Big Negator Named by Ad Labs, 2026

Amazon accounts for 40.4% of all U.S. e-commerce sales (eMarketer, 2024), and third-party sellers now represent 62% of units sold on the platform, with seller services generating $156.1 billion in 2024 alone (Marketplace Pulse, 2025). Amazon's advertising revenue reached $56.2 billion in 2024, growing 18% year-over-year (Amazon Earnings, Q4 2024), making bid efficiency and profit governance a direct revenue lever. Adverio's profit-first governance model combines profit allocation by product, channel-specific creative strategy, and weekly P&L reviews, run across 300+ brands since 2014, as documented in our case studies.

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In the press

What does Mike Danford tell the press?

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Mike DanfordCRO and Co-founder, Adverio Read the feature

All citations


    Adverio - Custom Outpost

    +263% Revenue, 3,043 SKUs Activated in 4 Months

    Product Category: Sports & Outdoors

    Explore Case StudyAmazon
    Adverio - Pets Favorite 2

    Profitability With 70% Sales Growth YoY TACoS Dropped 10% From 16.8%

    Product Category: Home & Kitchen > Pet Supplies


    Explore Case Study Amazon
    Adverio - HemRid 1

    +414% Profit Gains in 9 Months

    Product Category: Health & Household > Health Care > Over-the-Counter Medication (OTC)


    Explore Case StudyAmazon

    How we structure advertising

    Amazon gives you one placement lever per campaign.

    Placement bid adjustments work at campaign level, so they apply to every keyword and target underneath. When a keyword converts on product detail pages and loses money in search results, there is no adjustment that treats it differently from everything else in that campaign. Turn up top of search and you fund the losers alongside the winners.

    Better data does not fix this. Amazon Marketing Cloud and Amazon Marketing Stream can show placement performance joined to keyword, so a well-equipped team can see the problem clearly. Seeing it is not the same as having a lever to pull. The lever is still campaign-level.

    Adverio runs search-focused and product-page-focused campaigns separately, so each carries its own budget, its own bids, and its own read. That is what turns the insight into an action you can take.

    Two things we will say plainly

    Amazon does not offer placement exclusion, so we suppress the base bid and fund the intended placement through the multiplier, which leaves a small amount of low-cost delivery elsewhere.

    And we only split where click volume supports it, because below a real threshold the data thins out and the split costs more than it returns.

    Read the full method
    The Big Negator award, presented to Adverio by Ad Labs in 2026

    Looser targeting only works behind fast negation.
    Ad Labs named Adverio The Big Negator in 2026.

    The same question applies to your account. Which placements are funding themselves, and which ones are being carried.

    Find My Margin Leaks

    Why Adverio

    Find your answers and more here

    Frequently Asked Questions

    How is Adverio different from other agencies?

    Most of what decides your profit doesn't show up in your marketplace dashboards. We find it and fix it. We started in 2014 selling our own products and learned that a strong sales report can hide a shrinking margin.

    So we measure what your advertising added, and we review your P&L against it every week. Search and product-page campaigns run apart, so your best placements stop paying for your worst ones, and every listing is scored on whether an AI shopper can buy it without a person reading the page. One team owns the blended number across Amazon, Walmart, and Target.

    A pod runs your account, never one person, and you meet your strategist before you sign. When a target won't pay off, we say so, and when a number dips, you hear it from us first.

    We never bill on ad spend, and everything we build stays yours. Since 2014, that's 300+ brands.

    Will I meet the person who runs my account before I sign?

    Yes. You meet your strategist before you sign, during the account review, talking about your own numbers.

    What marketplaces does Adverio manage?

    Adverio runs Amazon, Walmart, and Target as one system, and adds TikTok Shop and retail media through Criteo when they earn a place. We manage 350,000+ SKUs, with Target one of the fastest-growing platforms in the portfolio. On each marketplace we handle advertising, listing optimization, catalog architecture, account compliance, and BI reporting.

    How does Adverio bill?

    A flat monthly fee to start. Past an agreed revenue threshold, part of what we earn shifts to a share of marketplace revenue, so our upside only arrives after yours does. A pure flat fee pays an agency the same whether the channel grows or stalls. We would rather be paid for the growth.

    We never bill a percentage of ad spend. That model pays an agency more when you spend more, whether or not the spend earns anything back.

    Does Adverio manage Target Plus?

    Yes, as a first-class channel alongside Amazon and Walmart, not an afterthought.

    What does a multi-marketplace management agency do?

    Most marketplace work is scoped as activity, a list of things to run. We scope the work to an outcome, which means owning margin across every shelf rather than reporting on one. Brands plateau not because they lack effort, but because their marketplace infrastructure is siloed, and no one is connecting the profit picture across channels. Adverio manages a brand's entire marketplace presence, covering catalog, advertising, content, pricing, inventory, and account health across Amazon, Walmart, and Target at the same time. Fewer vendors to manage. One team. One point of contact. Marketplace-specific strategy and efficiency at scale.

    What results can I expect from a multi-marketplace agency?

    Results depend on where the profit leaks are. In documented client outcomes, Adverio has delivered:

    • Amazon revenue growth of 99% to 1,424% depending on catalog size and baseline
    • Target revenue growth of 138% to 833% for brands expanding from Amazon
    • Amazon Canada growth of 480% for brands with untapped cross-border opportunity
    • We model your profit upside before you commit, using your own numbers, so you see the gain we are working toward before a dollar moves
    Why choose a multi-marketplace agency over a single-channel specialist?

    Single-channel specialists make a reasonable argument: depth over breadth. They're right, for brands with one marketplace, one product line, and no expansion ambitions. For everyone else, the math breaks down. Brands managing Amazon, Walmart, and Target through three separate agencies pay two to three times the management overhead, get two to three times the conflicting recommendations, and have no one accountable for the cross-channel margin picture.

    A single-channel agency will always tell you their channel deserves more budget. That's not strategy, that's scope defense. Multi-marketplace management exists because growth at scale isn't a channel problem. It's a systems problem. And systems need one accountable team, not a committee of specialists reporting to different dashboards.

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